Property manager Micah Bycel of Metrovation in San Francisco sits down with Rofo and explains why he uses the site to market commercial space online.

What Micah likes about Rofo is that it produces quality tenant leads and is a great platform for listing spaces and connecting with prospective tenants online.

Interview

Is Rofo a good marketing tool?

Yeah, Rofos been great. It’s given us an ability to outsource part of our obligation in terms of getting our listings out to the world. We’ve found Rofo to be extremely reliable in putting our listings out there.

Does rofo generate quality leads?

Yeah, I think the first three leads we got, two of the three closed deals with us.

Is Rofo.com easy to use?

Absolutely, I mean the interface is really easy to use, so uploading the listings and everything is really easy and then its sort of taken over from there which is great. So, in terms of how it works in the deal, we’ve found it to be very clear and easy.

Does the Rofo craigslist flyer work well?

Yeah, I mean I think Rofo does a good job of walking that line between too fancy and you know, just sort of random text in craigslist. And so I think it presents a presentable flyer, but that doesn’t overload you with information that people don’t care about, and makes it very easy to read.

The future of commercial leasing?

Yeah, I think the commercial real estate world in general has been slow on the uptake in terms of technology changes. I think Rofo is probably at the forefront of it, we’ve been posting on craigslist for a long time, but I think what we’re doing now with Rofo in our overall strategy is sort of figuring out where are the leads going to come from. For example, is Rofo going to take care of internet leads, and the brokers will take care of leads from the brokerage community. I guess the short answer is I still think its just all getting sorted our right now.

Would you recommend Rofo?

Yeah, definitely. We’re using it as part of our platform to get our listings out. We still rely primarily on our brokers to list a space, to get it out in the brokerage community, to do tours and to bring us deals. But, we’ve found Rofo to be a really reliable component to our leasing strategy.