Rofo’s New Commercial Real Estate Listing Page

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We rolled out a new look and highlighted new features today for our commercial real estate listing pages. When we’re considering product updates/redesign we usually do five things:

1- Listen to our users
2- Think about the features we want (since we do eat our own dogfood so to speak)
3- Look at related industries and see who has just nailed it as far as usability
4- Use other websites in our space and see what isn’t working (I’m not naming names)
5- Listen to our users some more

50 California Street

The image shows a couple of changes (click here or on the image to see more details).

Here’s a quick rundown on the changes and why we did it:

1- Feature the map and reviews from Yelp: our old listing pages featured the interior/building photo of the office space. The problem is that a large percentage of listings do not have photos. So we decided to feature something in this space that we can always deliver (a map, a street view of the building, and reviews from Yelp about nearby amenities that are important to a business).

2- Reviews: we had this feature before but it was buried. It’s now more prominently featured because the users who could find it before really liked it. Keep your eye out for another upcoming product announcement related to office space/building reviews – we like this feature a lot and plan to do a lot more with it.

3- Similar listings: we finally rolled out the original Amazon concept of “people who viewed this also liked this”. We’ve been talking about this feature since the beginning. Really glad we finally got to it. We have some more ideas around this including the ability to see the most popular spaces/buildings based on company type.

Stay tuned for some more announcements relating to the product as well as some big partnership announcements. And keep sending us your feedback (positive and negative welcome).

Written by The Rofo Team

November 12th, 2010 at 3:56 pm