Yesterday we made some slight changes to our Linkedin app Real Estate Pro. We first launched the free app in July 2010. Since that time we’ve seen significant use of the app by both commercial and residential real estate agents/brokers on Linkedin. Professionals are using the app as a way to notify their professional network of current listings and completed transactions. As listings and completed transactions are featured on the app, network updates are sent to your professional connections. The basic idea is that 80 to 90% of an agent’s business come from referrals and Linkedin is the social network of choice to keep in touch with your professional contacts.

Free Listings That Will Not Expire

Real Estate Pro for Linkedin is a free app. There’s no limit to the number of property listings you can add to Linkedin. And if your brokerage firm is feeding listings to Rofo, you just simply need to link your Rofo account to Linkedin. Your broker’s data feed will keep your listings updated automatically. If you are manually adding listings to Linkedin we’ve increased the length of time your listings remain active. Originally this was 30 days. But given the fact that many listings remain active for much longer these days, you have full control over a listing expiration (read: you delete it when its no longer active).

Before it Was Free. And Now it is Free!

In the past, when adding listings to Linkedin, users we’re prompted to upgrade to a Rofo Pro account at the end of the listing process. This was confusing to users so we’ve changed our add a listing process. The page flow has been changed. Now, when you click to add a listing from within the app, you go through a very fast input form and you’re done.

Stay tuned for some other upcoming announcements related to the app. In the mean time, keep the feedback coming for more product needs and improvements.