Rofo, like many other companies, will fall into the trap of pitching new features and functions as the reason to join, subscribe, pay, register, etc.

We’ll promote things like:

>>seamless and exclusive listings integration with Linkedin

>>widgets that allow you to insert your listings on your website or blog

>>compete control and ownership of your data (you can even export it into excel with images, lat/long, etc, etc.

>>the most active marketplace of tenants

>>page views, impressions, unique visitors

>>augmented reality

>>really cool profiles that capture your knowledge and expertise like no other

And then you’ll get a call or email from a customer (in this case a commercial real estate broker) telling you about the quality connections they have made, the business they have closed, and the positive impact you’ve had on their business.

And you’re once again reminded of the number one reason.