Post a client tour on Rofo (toured 5,000 sqft at 123 Main Street with a law firm) and the following happens:

1 – a Tweet goes out with a link back to you.
2 – an update is added to your profile on Linkedin.
3 – your activity is added to 123 Main Street so that prospects can see your expertise.
4 – your local real estate network is updated on Rofo.

The same with listings, local news, completed transactions, and any other projects that demonstrate your activity and expertise. It’s organized in one place. You have complete control of your data and marketing and its simple and efficient.

Today we officially launched our app for Twitter. And I want to take a few minutes to explain why we think it’s important, helpful, and pretty damn cool.

Our mission at Rofo is simple – to help you build more meaningful real estate connections. We’re focused on building tools to help you share the right information with the right people at the right time. Your network wants an organized and timely way to hear about your activity.

Your extended real estate network wants to receive information in different ways, on different platforms, and in different formats. And the challenge for you is that you can’t be everywhere at once. What information do you Tweet (if anything at all)? What do post on Linkedin? And what information and updates do you share through email? RSS, PDF, CSV? You’re covered. We think you should post once and then get to your offline business.

With your Rofo profile you can now have your listings and updates sync with Twitter. This is in addition to Linkedin (through our one-of-a-kind real estate app). Your connections can also receive updates directly through Rofo.

When you sign in to Rofo, you are prompted to link your Twitter account and add our Linkedin app. Once your accounts are linked, you’re done. As you add updates like recent tours, completed deals, local news, and listings, your updates will sync with Linkedin and Twitter.

Everything is organized and mapped on your Rofo profile and gets tagged to building pages. Its a win for your network and for prospects searching for a local expert. And its a valuable time saver for you. Please take test drive.

As always, more to come…