We’re coming up on a year since Rofo launched Real Estate Pro for the LinkedIn platform. We’ve seen tremendous use and adoption of an app that, at the time of launch, was completely new and different. Many sources told us, and I quote, “brokers and agents aren’t engaged with their listings online and they’re not on LinkedIn.”

Fortunately, we’re seeing something quite different – brokers engaged with their data and real estate professionals recognizing the importance of LinkedIn in the development of their business. I’m connected to a few brokers on LinkedIn and, throughout the week, I’ll see listing updates and deal announcements generated through the app. Its an easy way to generate updates and to stay top of mind with your trusted connections.