Rofo was selected by the city of San Francisco as a partner to help promote the up and coming Central Market neighborhood. This neighborhood has received a lot of press attention recently with high profile tenants like Twitter, Burning Man, and most recently Zendesk signing significant leases as part of a broader initiative to improvement the district.

The city approached Rofo about collaborating to help promote additional business relocation to Central Market. We were naturally excited to participate as a civic partner. We had also recently launched a customizable listings widget to power any website. The city was able to cut and paste a line of code and easily add available properties to their new neighborhood website.

The city then approached local landlords and brokers with vacant office spaces, warehouse spaces and retail spaces and who were interested in further promotion and exposure of their buildings. The effort seems to be paying off with nearly a dozen inquiries within 30 days of the launch.

We look forward to rolling out and announcing some similar programs with other cities and economic development groups in the weeks ahead.