Since our initial site launch (more than 3 years ago – wow) our goal has been to simplify the search for real estate/office space/a new location. Our approach has been listings focused – make them easier to find, easier to search, and surround them with helpful info like maps, similar listings, and local amenities. And we’ve partnered with some great companies to make it even easier to discover available properties.

Introducing profiles

We’ve been quietly introducing real estate profiles on Rofo over the last few months. They’re now jam packed with functionality and supporting the idea of building more and better real estate connections.

Rofo real estate profile

Since launching our real estate app for Linkedin about 18 months ago we’ve spoken with many thousands of people in real estate (tenants, brokers, landlords, buyers, investors) about profiles geared for real estate. One of the key features was designing a profile that demonstrates where they are experts – everyone wants to know they’re working with the right person. Listings come and go but being able to show the buildings you tour, the leases you’ve signed, the sales you’ve made, the active requirements you have, and the projects you’ve completed provides for a lasting (hate to say it) timeline.

Building pages

Which leads us to building pages. Over the last few years Rofo has been building a very very large database of searchable properties in the US. With your Rofo real estate profile you can literally ‘tag’ all of the properties you have toured, leased, sold, etc.

We think this has so much benefit for all stakeholders in the real estate transaction. Its sharing just enough information to generate more connections (and hopefully successful transactions) without compromising any proprietary info you want to keep for your inner circle.

And it all integrates with Linkedin (through our app) so you can keep your Linkedin professional connections in the loop know.

We welcome you to start building your real estate profile on Rofo, build more connections, and tagging the properties and markets that you know.

We have a long list of features we’ll be adding over the coming weeks. And, as always, welcome your feedback and suggestions.