It can be difficult to know exactly what information to include in your available listing, but we thought we would share some tips. Our customer service team spoke to nearly 1,000 small businesses in October who were searching for space and we thought we would provide some real time feedback for the best way to market available space to these businesses. Below are some tips:

• Price: Absolutely, 100%, every time, price your listing every where on line. The small business understands that if they ask for improvements, the price might increase. If you want to get qualified inquiries and more inquiries, price your listing. The theory that you might get a business to tour by un-pricing a listing and then they will fall in love with the space regardless of the price does not work!
• Square Footage: List each square footage that you have vacant separately so businesses with specific needs can find your available space. If you have a space that is 3,000 square feet but is divisible, list each square footage that it is divisible to.
• Pictures: Interior and Exterior and the more the merrier.
• Floor plans: For both office and industrial users, a floor plan is requested very frequently. If you don’t have a floor plan, describe the layout in the description.
• Description: In the description, discuss the positives of the space and the location. Discuss nearby amenities and companies in your building. Call out specific business types that would be a good fit for the space or who have leased the space in the past. If the building is a great fit for therapists of a gym, add that to the description.
• Video: There aren’t that common yet in commercial real estate, but more and more businesses are viewing videos already on Rofo.com. It saves everyone time and makes a space stand out. If the space is run down, show it describe the improvements that you would be willing to do. If the space looks great, show it off and help it lease quicker.
• Reviews: Have your tenants review what its like to be a tenant in your building. Small businesses like to hear from other small businesses and this advice has been consistently asked for by our audience.