Office Space Feature: Saul Zaentz Media Center
Saul Zaentz Media Center at 2600 Tenth Street is located in the heart of West Berkeley. This building is home to film editors, music producers, and sound engineers.
This center offers tenants looking for office space, access to many great amenities. Small unique office spaces along with larger open office spaces are available for lease. Additionally, the Saul Zaentz Media Center has a state of the art screening room available for meetings, screenings and events.
The center is conveniently located between the Ashby and University exits off of highway 80. The center is served by a West Berkeley Bart shuttle, which is free to tenants. There is also free parking available on site.
To view this office for lease listing in detail, click here. Watch the short video below, to learn more about this West Berkeley office space.
New Enhancements to Real Estate Pro for Linkedin
Yesterday we made some slight changes to our Linkedin app Real Estate Pro. We first launched the free app in July 2010. Since that time we’ve seen significant use of the app by both commercial and residential real estate agents/brokers on Linkedin. Professionals are using the app as a way to notify their professional network of current listings and completed transactions. As listings and completed transactions are featured on the app, network updates are sent to your professional connections. The basic idea is that 80 to 90% of an agent’s business come from referrals and Linkedin is the social network of choice to keep in touch with your professional contacts.
Free Listings That Will Not Expire
Real Estate Pro for Linkedin is a free app. There’s no limit to the number of property listings you can add to Linkedin. And if your brokerage firm is feeding listings to Rofo, you just simply need to link your Rofo account to Linkedin. Your broker’s data feed will keep your listings updated automatically. If you are manually adding listings to Linkedin we’ve increased the length of time your listings remain active. Originally this was 30 days. But given the fact that many listings remain active for much longer these days, you have full control over a listing expiration (read: you delete it when its no longer active).
Before it Was Free. And Now it is Free!
In the past, when adding listings to Linkedin, users we’re prompted to upgrade to a Rofo Pro account at the end of the listing process. This was confusing to users so we’ve changed our add a listing process. The page flow has been changed. Now, when you click to add a listing from within the app, you go through a very fast input form and you’re done.
Stay tuned for some other upcoming announcements related to the app. In the mean time, keep the feedback coming for more product needs and improvements.
Office Space Feature: 108 W. Broadway Ave, Maryville, TN
Looking for office space in downtown Maryville Tennessee? On the 2nd floor of 108 W. Broadway Ave, you’ll find this unique office space with original pine flooring, brick walls and contemporary lighting.
The space includes 4 oversized offices with room for several desks in each, a conference room, break room, server room, copier room, and bathrooms. This office space was recently remodeled and includes individually controlled HVAC within each office. Parking is available immediately behind the building and across the street.
Watch this short video and see the beauty of this office space yourself!
To view this available office space in detail, click here. Or visit Rofo.com to find office space for lease near you.
Office Sublease Feature: 2220 San Jacinto, Denton TX
Looking for short term office space in Denton, Texas? This 1,517 square foot office space is available for sublease. Located at 2220 San Jacinto in Denton, this available suite includes: a large reception area, 4 private offices with windows, a conference room and a large storage closet.
This spacious suite was previously occupied by a law firm and is located in the Inwood National Bank building, a 3 story brick building. To request a tour of this space, or view the listing in detail click here.
Warehouse Space Feature: 4900 Warehouse Way Sacramento
4900 Warehouse Way in Sacramento offers tenants looking for Sacramemto warehouse space, suites that range from 1,152-6,912 SF. Located in the Sacramento Business Park, this propety boasts two attractive, well maintained industrial buildings. Each suite is equipped with 12’ x 14’ roll-up doors, 17’ x 19’ clear height and fire sprinklers.
Suite 50 at 4900 Warehouse Way, is currently available for lease. This 2,300 SF space includes a 280 SF office. To view this suite in detail, watch this short video.
Office Space Feature: 1307 S. Mary Ave Sunnyvale
Rofo hears from tenants daily and we understand that often times office for lease listings lack important information, such as photos, area descriptions and asking price. However, that is not the case for the Sunnyvale office for lease listing below.
Suite 205, is located at 1307 South Mary Avenue in Sunnyvale. This great open office space, also includes two private offices and a kitchen. Conveniently located near the De Anza Square Shopping Center, there are many great restaurants nearby, including Country Gourmet Restaurant and Pizza Pub. The building also offers commuters easy access to highways 85,280 and 101.
As an added bonus we have a short video of the available office suite, for you to view below.
To view this office suite in detail, click here.
Things to Consider When Marketing Your Property Online
Traditional property marketing, such as property signage and email blasts to your broker network, may not be enough to generate the leads you need to lease a commercial space. Based on our own success, we have pulled together a list of online marketing strategies to consider, when looking for new ways to drive exposure to our properties.
Search Engine Optimization (SEO)
More and more businesses are using the internet as a tool in their search for commercial space. Google is the number one tool used by businesses who are conducting their search online. It is important as a landlord, broker, or property manager to make sure that tenants who are searching for your property specifically (i.e. 185 Berry Street, San Francisco), or generically looking for office space can find their way to your listings. For tips and further information on SEO click here.
Paid Search Marketing
Paid search marketing, is a process of gaining traffic by purchasing ads on search engines like Google. Also known as pay per click (PPC) advertising, PPC search listings allow landlords/property managers to bid for placement within the search results users select. For example, if you have office space listings in Seattle, you can bid for placement on search terms such as Seattle office space for lease, attracting those businesses that are searching for office space in Seattle to your listings.
Mobile Search
Many businesses are using their smart phones as a way to find commercial properties while on the go. There are some interesting mobile tools, which allow a property searcher to access complete building information when physically near the property. As a broker, landlord or property manager, making your listings accessible via mobile applications is a great way to reach prospective tenants who are conducting a live search. Check out our Augmented Reality mobile tool.
Classified Sites
Marketing your properties on classified sites such as Craigslist, is a low cost, effective way to reach prospective tenants online. While the list of classified sites is long, we find that the two most prominent sites are Craigslist and Oodle. It is our suggestion to work with a site that can create a good presentational flyer of your listings, making distribution of your listings to these classified sites professional and simple.
Social Networking
It’s important to get your available listing in the hands of as many potential customers as possible. The 3 most common social media networks include: Facebook, LinkedIn, and Twitter. Publishing your listings to these sites can be effective, but remember not to spam your connections or followers.
Keep an eye out for a more detailed blog post from the Rofo team on Search Engine Optimization and Paid Search Marketing.
Office Space Feature: St. James Plaza – 152 N. Third St. San Jose
This newly renovated, nine-story office tower in Downtown San Jose is a must see.
Located at 152 North Third Street in San Jose, suite 710 of the St. James Plaza includes two private offices, a conference room, wet bar and reception area. New carpet and exterior signage are just a few of the many great features of this available office space.
The St. James Plaza is conveniently located near restaurants, like The Freshly Baked Eatery, and is within walking distance of public transportation. The building also offers commuters quick and easy access to Highways 101, 280 and 87.
To view this office space in detail, click here.
Office Space Feature: The Chancery Building – 564 Market Street, San Francisco
From time to time we like to highlight attractive office listings currently available for lease on Rofo.com. The Chancery Building is located in the heart of San Francisco’s Financial District, at 564 Market Street.
With many great office suites available, there is one in particular that may peek your interest, the Penthouse suite.
Sitting atop the building, the Penthouse suite has rooftop views of the Financial District. The open floor plan includes a large outdoor patio area, an upstairs office, two bathrooms, a shower, and plumbing for a full kitchen.
To view this Penthouse office suite in detail, click here.
Behind the Website – Some Interesting Rofo Stats Worth Sharing
2010 has been a very busy year. We’ve welcomed in some great national customers/partners like Cushman and Wakefiled, CBC, Sperry Van Ness, Regus, and Hines. And our list of regional strategic partners continues to grow at a rapid pace. Companies like PS Business Parks, Irvine Company, Rreeff/McCarthy Cook, Dollinger Properties, De Anza. Of course we’re appreciative to have their unique listings content on Rofo. But even more so, they are active participants in our fast growing tenant marketplace.
Active Tenants on Rofo
For tenants, the search for commercial space begins online. Its no different than researching prices on Amazon or CNET for product reviews. And the metric we like to track related to tenant activity is not the visits and page views, but property tours. At the time of this posting, Rofo has generated a total of 32,773,000 sqft of initial tenant tours. That’s 3 times the total office space vacancy rate in San Francisco according to Colliers.
Active Landlords and Brokers on Rofo
The other metric we like to track in our tenant marketplace is broker and landlord engagement. Rofo, unlike other listing sites, provides landlords and brokers the opportunity to find and engage commercial tenants. Not only have we surpassed 100,000 commercial real estate listings but we have facilitated 14,000 space proposals to active tenants.
Real Estate Professional Use of Social Media
I’m going to keep the exact stats a secret, but suffice to say we are really excited to see to rate of adoption of our Linkedin app, Real Estate Pro. Its turnkey for professionals and offers a social search of a business users market. Nowhere else can you view who has the listings, who is completing deals and how you are connected to that professional.
Thanks to all of our active users in 2010 and we look forward to expanding our platform in 2011.