Coldwell Banker Commercial Partners With ROFO to Extend Linkedin Presence

COLDWELL BANKER COMMERCIAL PARTNERS WITH ROFO TO EXTEND LINKEDIN PRESENCE

PARSIPPANY, NJ, December 14, 2010 — Coldwell Banker Commercial Affiliates, a leading commercial real estate franchise organization, today announced a partnership with Rofo that will distribute Coldwell Banker Commercial real estate listings on Rofo’s innovative Real Estate Pro application on LinkedIn.

Launched in July, Real Estate Pro is a free app that is also the first and only app to provide residential and commercial listings on the world’s largest professional networking site. LinkedIn has more than 70 million users.

"We continue to search for partners who recognize the power of social media," said Fred Schmidt, president and chief operating officer of Coldwell Banker Commercial Affiliates. "Society is untethered from their desktop computers and having the opportunity to reach consumers on their terms is critical. The ability to search for listings, find sales professionals and begin a dialogue on LinkedIn is a great enhancement for our brokers and their clients."

"Coldwell Banker Commercial is recognized as a leader in the industry with a 100-year-plus legacy and we’re honored to partner with them," said Alan Bernier, chief executive officer of Rofo. "Their listings content will dramatically improve the Rofo user-experience for people who are buyers, sellers or the sizable lot who fall into the category of real estate curious."

To download or learn more about the app, visit Real Estate Pro in the LinkedIn Application Directory.

About Coldwell Banker Commercial
Coldwell Banker Commercial is a registered trademark licensed to Coldwell Banker Real Estate LLC. Through its independently owned and operated offices, the Coldwell Banker Commercial network is a premier provider of real estate services and is a leader in the commercial real estate industry. Coldwell Banker Commercial currently has more than 200 offices and 2,300 commercial real estate professionals operating in 20 countries worldwide. The Coldwell Banker Commercial network of brokers serves the needs of owners and occupiers in the leasing, acquisition, disposition, structured finance and management of all property types. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, the world’s largest real estate franchisor. For additional information on Coldwell Banker Commercial, visit the company’s Web site at www.coldwellbankercommercial.com.

About Rofo
Founded in 2007 and based in San Francisco, California, Rofo is a leading real estate technology company. Its flagship product, Rofo, is a real estate and office space search engine, (www.rofo.com). The privately-held company displays listings from local landlords, regional and national brokerage firms, such as Cushman & Wakefield, and institutional landlords such as Regus and Hines. With its application Real Estate Pro, the company is the first and only real estate application on LinkedIn and launched the first-ever U.S. commercial real estate augmented reality app for iPhone and Android devices. To learn more about Rofo visit www.rofo.com.

###

Media Contact for Rofo:
Susie Marino
(415) 613-9138
susie(at)marino.com

Media Contact for Coldwell Banker Commercial:
David Siroty
(973) 407-7199
david.siroty@coldwellbanker.com