CUSHMAN & WAKEFIELD TO LIST EXCLUSIVE COMMERCIAL SPACE LISTINGS ON ROFO'S NEW LINKEDIN APP
Rofo's New 'Real Estate Pro' LinkedIn App Ushers Brokers into Social Media
NEW YORK and SAN FRANCISCO July 22, 2010 — Rofo (www.rofo.com), a leading real estate and office space search engine, and commercial real estate services firm Cushman & Wakefield (www.cushwake.com) today announced that Cushman & Wakefield's brokerage professionals can now provide their exclusive listing content on Rofo's new LinkedIn application, Real Estate Pro.
Launched today, Rofo's Real Estate Pro application is the first real estate app on LinkedIn, an innovative social media hub that attracts 70 million users, making LinkedIn the world's largest professional social network. The free app creates a clear path for brokers to utilize social media in a way that directly impacts their business.
The Real Estate Pro application is the first-ever plug-and-play social media tool for brokers, agents and landlords, creating a powerful localized real estate marketplace for professionals on LinkedIn. Available for free, the application acts as a market activity dashboard, populated with up-to-date property listings, completed transactions and market data directly from a LinkedIn user's profile page.
"We are honored to work with a global commercial real estate industry leader like Cushman & Wakefield," said Alan Bernier, chief executive officer of Rofo. "Not only do we win by galvanizing top brokers, but the end-user is provided with access to more listings, ultimately creating a better user experience."
To download or learn more about the Real Estate Pro app on LinkedIn, please visit http://is.gd/dpzrU, and see today's press release, "LinkedIn and Rofo Bring First Real Estate Application to World's Leading Professional Social Network." To view a short how-to video, visit http://bit.ly/b78L7B.
About Cushman & Wakefield
Cushman & Wakefield is the world's largest privately held commercial real estate services firm. Founded in 1917, it has 221 offices in 58 countries and more than 15,000 employees. The firm represents a diverse customer base ranging from small businesses to Fortune 500 companies. It offers a complete range of services within five primary disciplines: Transaction Services, including tenant and landlord representation in office, industrial and retail real estate; Capital Markets, including property sales, investment management, investment banking, debt and equity financing; Valuation and Advisory Services; Client Solutions, including integrated real estate strategies for large corporations and property owners, and Consulting Services, including business and real estate consulting. A recognized leader in global real estate research, the firm publishes a broad array of proprietary reports available on its online Knowledge Center at www.cushmanwakefield.com.
About Rofo
Founded in 2007 and based in San Francisco, California, Rofo is a leading real estate technology company. Its flagship product, Rofo, is a real estate and office space search engine, (www.rofo.com). The privately-held company displays listings from local landlords, regional and national brokerage firms, such as Cushman & Wakefield, and institutional landlords such as Hines. With its application Real Estate Pro, the company is the first and only real estate app on LinkedIn and launched the first-ever U.S. commercial real estate augmented reality app for iPhone and Android devices. To learn more about Rofo visit www.rofo.com.
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Media Contact for Cushman & Wakefield:
Cara Greenberg
954.377.0508
Cara.Greenberg(at)cushwake.com
Media Contacts for Rofo:
Susie Marino
415.613.9138
susie(at)marino.com
Darlene Gannon
650.743.8552
darlene(at)conceptpr.net
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