About Rofo
Founded in 2007 • Independent • Built in California
Rofo was started in 2007 with a simple goal: make it easier for businesses to find the right space.
At the time, commercial real estate was difficult to navigate. Listings were fragmented, information was inconsistent, and the process often felt opaque.
Rofo set out to organize that information — and make it accessible.
What Rofo is today
Today, Rofo is a commercial real estate discovery platform.
We focus on helping businesses explore markets, understand their options, and identify buildings worth considering — whether you're looking for office, retail, or industrial space.
We are not a brokerage.
We don’t represent landlords or tenants.
Instead, we aim to be a neutral starting point — a place to research, compare, and get oriented before taking the next step.
How we think about the product
We believe finding space should feel more like exploration and less like friction.
That means:
- Clear, structured information
- Useful context about markets and buildings
- A fast, simple experience without unnecessary clutter
Rofo is designed to be lightweight, practical, and helpful — not overwhelming.
A note from the founder
I started Rofo in 2007 after seeing how difficult it was for businesses to find and evaluate commercial space.
There was plenty of information — but very little of it felt clear or accessible.
Rofo was built to simplify that process.
Over time, the product has evolved, but the core idea hasn’t changed: make it easier to explore, understand, and move forward with confidence.
— Alan Bernier
What to expect
If you use Rofo, you should expect:
- Straightforward information
- No pressure
- A clean and simple experience
And if you need help, you can always reach out.